Firebrand is a new TV show is just 60 minutes of commercials. “CJs” will introduce the ads, interview the stars, and provide banal banter. The show was started by an MTV co-founder, who said, ” “We’re changing the model again… We took promotion videos no one wanted and ran them.” The show runs late-nights on the ION network in LA, the place where all things devoid of substance are born.

Firebrand [Official Site]
Show pitches ads as entertainment [LAT via Stay Free! Daily]

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