Reader Graeme says:

Looks like in addition to bad service Blockbuster wants another 2 bucks per customer who were grandfathered in by the old pricing system.

I Kinda thought it was too good to last, guess I was right.

Here’s the email they sent to announce that they were raising the monthly fee:

Hi *******,

As a BLOCKBUSTER Total Access™ subscriber, it’s always easy to have the right movie during this holiday season with more than 75,000 titles, including great new releases like Harry Potter and the Order of the Phoenix, The Bourne Ultimatum and Pirates of the Caribbean: At World’s End.

We know that during this busy time of year the convenience of BLOCKBUSTER Total Access is especially important to you. Have your movies delivered right to your door. If you want new movies right away, exchange in-store*. And with free shipping both ways and no late fees, it’s easy to enjoy all the movies you want for as long as you want.

To continue to bring you the unmatched convenience of both online and in-store DVD rentals, your monthly subscription fee will change slightly from $17.99 to $19.99. This adjustment† will go into effect on your next billing cycle on or after December 27, 2007. The benefits of your subscription plan will remain the same…and it’s a value of $34.99!

And now check out blockbuster.com where you can view exclusive footage from The Great Debaters, the much anticipated new movie starring Denzel Washington that opens in theaters on Christmas Day. This is just another example of how BLOCKBUSTER® is working to bring you exciting new entertainment features.

There are plenty of long winter nights ahead, so make sure that your Queue is filled with all the movies you want to watch next including new movie releases coming in January 2008, such as 3:10 to Yuma, The Game Plan and Saw IV.

Thanks for continuing to be a BLOCKBUSTER Total Access subscriber. It truly is the best entertainment value out there.

BLOCKBUSTER

We like this part: “The benefits of your subscription plan will remain the same…and it’s a value of $34.99!” Oh really? Is that similar to the set of knives that are an “over $200 value” for just “one easy payment of $19.99?” Because I saw those on TV, and I was really wondering how they figured out that the set of knives had a $200 value. Maybe Blockbuster knows.

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