Chase is giving college students free rides in special marketing rickshaws. Reader Ben reports seeing some, which look like the one pictured, on the campus of his North Carolina State University. Apparently the whole ride around the driver tries to sell you on the “Plus 1” credit card with its super-dope 23% APR. There’s also pitches for Bee Movie. The card gives you “karma points” which you can cash in for crap, share with friends or donate to “causes.” College kids go love to feel socially aware and responsible, and if it can be accomplished without leaving the dorm, all the better. Chase is also marketing the card on Facebook, the social networking site for people who go to college. The Plus 1 card earned a lemon award from creditcards.org.
Looks Chase is shifting tactics since giving kids burritos and tshirts in exchange for signing up for a crappy credit card is drawing media fire.