I hate it when I’m eating a bunch of crackers and I look on the box and the serving size is like “3 crackers” and all the calories and nutrition info are based on this absurdly small number. So I was glad to turn over my bottle of Coke and see that they were including both a “Standard Serving” and a “This Package” label. On the left it shows how many calories and such are in a regular can. On the right it shows how much is in the bottle. It’s nice that there’s a comparison. It’s also nice that they’re not giving the nutrition info as if someone was going to drink from the bottle at two and a half different meals. Let’s see this spirit of packaging transparency leveraged across the entire food industry.

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