Taking a page from Netflix, Time is developing a service that will let customers pay a single monthly price for up to seven rotating magazine subscriptions. Dubbed Maghound, the service is Time’s attempt to augment the yearly subscription model by embracing the internet.
The current plan calls for offering three magazines for $4.95 a month, five magazines for $7.95 a month or seven magazines for $9.95 a month — with about 20% of the available magazines priced at a premium.
“You pay by credit card and get charged every month until you tell us to stop,” Mr. Wolfe said. “If you want to switch at any point, you can switch off Newsweek for Time or something like that. You go online and make these changes. It’s a solution that really addresses more of what consumers want, which is control and flexibility.”
Maghound is expected to go live in September 2008.