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Honoring a fare misprint would have cost Travelocity $2 million. Not honoring it would have damaged their brand. They decided to go with the former. [BusinessWeek]
10.24.07 9:50 PM EDT By consumerist.com
Honoring a fare misprint would have cost Travelocity $2 million. Not honoring it would have damaged their brand. They decided to go with the former. [BusinessWeek]
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