Health organization Kaiser Permanente has launched an online game for kids that teaches them about nutrition and healthy lifestyles, then “locks” the kids out of the game after 20 minutes so they’ll go outside and play. We imagine the lock-out functionality won’t be needed, as the educational aspect of the game should organically repel the target audience of 9- and 10-year-olds in 10 to 15 seconds. [Reuters]

(Photo: Getty)


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  1. QuantumRiff says:

    Calling Kaiser Permanente a “health organization” is like calling Phillip Morris a “farming supporter”. They are a money making organization. I have a neighbor who retired from a public job in Sacremento, moved up here, and has to drive 5 hours back to Sac to visit one of “their” hospitals. She’s 70, and has emphezima, and her kids all live down there (her retirement plan includes health from them). They don’t like to “release” her to use the hospital 2 miles down the road from us.

  2. kendra.e says:

    I heard that Kaiser Permanente really only covers the first 15 minutes of fun anyhow.

  3. itmustbeken says:

    I simply cannot believe they spent money on developing a game like this. Can’t you just see the board meeting ‘ha ha ha, and then it shuts off…get it?!

    I was diagnosed and treated for cancer at Kaiser 12 years ago. I received superior care from doctors that took their time and made my recovery as pain free as possible. Over the years at Kaiser I’ve had great doctors and complete bastards. No HMO is without its horror stories.