After watching this 60 Minutes clip about how thanks to crappy and complicated technology, geeks will rule the earth, we got to thinking.

Why doesn’t someone make a new, friendly, consumer electronics company, like a Apple meets Fisher-Price meets pre-DRM Sony? Don’t try to cram as many “advanced” features into new, hot, gadgets. Instead, make the product do basically what most people need it to do, and then do that very very well. Design the heck out of it, making it extremely intuitive and easy to use. Then make it cheaper than its competitors. Back it up with a lifetime warranty and a customer service department interested in creating life-long customers. Then, rule the earth.

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