Is the world ready for Martha Stewart-themed wine?

Oh, apparently. Martha will be slapping her name onto some Gallo wine, according to the Wall Street Journal.

Although Ernest & Julio will be producing the wine, the Gallo name won’t be on the label.

From the WSJ:

Dubbed Martha Stewart Vintage, the $15-a-bottle wine — in chardonnay, cabernet sauvignon and merlot — will be produced and distributed by closely held E.&J. Gallo Winery, of Modesto, Calif., and made from grapes grown primarily in Sonoma County, Calif., these people said. A rosé version is under consideration for future releases in the line.

For some reason this makes us laugh.

Martha Stewart and Gallo Set Wine-Marketing Pact

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