Is The World Ready For Martha Stewart Wine?

Is the world ready for Martha Stewart-themed wine?

Oh, apparently. Martha will be slapping her name onto some Gallo wine, according to the Wall Street Journal.

Although Ernest & Julio will be producing the wine, the Gallo name won’t be on the label.

From the WSJ:

Dubbed Martha Stewart Vintage, the $15-a-bottle wine — in chardonnay, cabernet sauvignon and merlot — will be produced and distributed by closely held E.&J. Gallo Winery, of Modesto, Calif., and made from grapes grown primarily in Sonoma County, Calif., these people said. A rosé version is under consideration for future releases in the line.

For some reason this makes us laugh.

Martha Stewart and Gallo Set Wine-Marketing Pact


Edit Your Comment

  1. mantari says:

    If it is anything like the other Martha stuff at K-Mart….

  2. jaredgood1 says:

    I was going to make a joke about the wine, but that picture left me torn between crappy wine jokes and easy pearl necklace jokes…

  3. Uriel says:

    It must taste angry and disgusting.

  4. Uriel says:

    maybe even a little bitter.

  5. etinterrapax says:

    I think she must be sampling it herself if she thinks her brand still has enough cachet to sell wine.

  6. Uriel says:

    What does she have, something like $30 billion in assets or something? Maybe she’s just pulling suggestions out of a hat and givin’em a whirl.

  7. liquisoft says:

    People are still in love with Martha and will no doubt buy it.

    I just find it humorous that she’s taking another brand and just slapping her name on it.

  8. faust1200 says:

    “(Smells glass)…Mmmm….what is that…..yeah a hint of menopausal angst with a tinge of self-righteous superiority..??”

  9. mandarin says:

    Ive pretty much lost respect for Ernest & Julio..

  10. OKH says:

    “Celebrity” wines generally suck hard. The fact the Gallo is the vintner guarantees is. There is so much good, solid, inexpensive wine for ego trip BS like this.

  11. Asvetic says:

    Finally, she’s using a skill she learned in jail… nothing goes down as smooth as Martha Stewart’s Prison Hootch.

  12. Craig says:

    “Is the world ready for Martha Stewart wine?”

    They already get it every time she opens her mouth.

  13. dazette says:

    Is there ANYTHING she won’t slap her name on? And, does Donald Trump have a signature wine out yet?

  14. THE BIG G says:

    we weren’t ready foe martha stewart to begin with…

  15. dodongo says:

    @Dennise: “Ive pretty much lost respect for Ernest & Julio..”

    You ever *had* respect for E&J? :)

    @LIQUISOFT: “I just find it humorous that she’s taking another brand and just slapping her name on it.”

    Actually, they’re not just using E&J wine for this. Though she’s totally using their grapes (bulk sourced from god-knows-where, hence the “California” designation), and she’s totally using their staff and production lines, to my knowledge, this is a lineup blended separately from the other E&J wines.

  16. zolielo says:

    Martha often drinks on the late show with Conan so I would think what she would know here wine. :)

  17. reznicek111 says:

    I bet Martha could whip up some amazing pruno [url][]] at Camp Cupcake.

  18. reznicek111 says:

    Sorry – that should be []

  19. JerseyJarhead says:

    God help us. That is all I can say. Enough of this woman.