Disney, Toys 'R Us To Begin Random Testing Of Toys

Disney is a name a lot of parents trust, so it came as a surprise to many that toys and jewelry featuring Disney characters would be recalled for lead contamination. The jewelry seen here, for example, was recalled for lead contamination after being sold at mall outlets like The Limited, Too.

So, doesn’t Disney test products that use its name?

Well, no.

But they’re going to start, according to the New York Times:

Executives at Disney made the decision to institute the testing on Thursday and intend to inform Mattel and other toy manufacturers today.

“It sends the message that we are looking over their shoulders,” said Andy Mooney, the chairman of Disney’s consumer products division.

Disney’s plan represents a significant shift in the toy business. Traditionally, these companies have licensed their characters to toy companies, deposited their royalty checks and left quality control up to the manufacturers. Indeed, the toymakers are usually held liable legally for harm caused by the toys they make.

Toys ‘R Us also announced that starting this week “engineers hired by the company will regularly visit random Toys “R” Us stores, fill their carts with branded toys and take them to independent labs for testing.”

“In the past, the industry may have accepted a pattern of recalling products as a way of making sure products are safe,” said Gerald L. Storch, the chief executive of Toys “R” Us. “That’s clearly not acceptable anymore.”

This renewed interest in quality by retailers and companies like Disney, Sesame Workshop, and Nickelodeon is good news for consumers and even better news for the CPSC’s one full-time toy tester.

Disney says that children’s toys and jewelry will be tested off the shelf at major retailers such as Walmart, Target, KB Toys, etc.

Disney to Test Character Toys for Lead Paint [New York Times]


Edit Your Comment

  1. Kezzerxir says:

    When I was a kid I found most of the Toys ‘R Us story use less. I only liked two things, Legos and Video games.

  2. scoobydoo says:

    They make it sound like they are doing something good for us.

    When in reality they are doing what they should have been doing all along.

    I guess they have realized it’ll be cheaper to test then go through a recall.

  3. Myron says:

    Test toys for safety? What an idea!

    I predict this Christmas is going to be a disaster for the toy companies. And they deserve it. It is 100% their responsibility to make sure the toys they sell are safe.

  4. girly says:

    If they do randomly test, will they make a list available of what they tested so consumers can form a “safe list” for purchases if they don’t want to “randomly buy” something that wasn’t tested?

  5. Galls says:

    Gotta love those brands! First they are not happy with a %100 markup and decide they want a %400 markup so the fire all their American industrial employees. Now they are only the middle man. Then they decide they want to sell more so they become marketing companies. Destroying the public space as it is known. And now they are not satisfied with killing the American industrial base, now they want to kill my child as well!

    Of course I know there is no grand conspiracy.

  6. legotech says:

    Disney only licenses the Disney brand out, they don’t actually make most of the products themselves, so its really been the responsibility of the company who is manufacturing the toys (mattel, hot wheels, etc) to do the appropriate/legal/required testing…Disney is stepping up and getting involved more than they have to be in order to keep their name from being dragged through the muck any more than usual.