Coca-Cola has come out on top of the “Best Brands” Harris Poll for the first time ever. Sony, the leader for the past 7 years slipped to number 2.
Only 4 brands have lasted 10 years on the poll: Ford (which was No. 1 in 1997), Sony (which was No. 3), Coca-Cola (which was No. 7) and Pepsi Cola (which was No. 10).
How Does It Work?
Poll takers give “spontaneous answers” when asked the following question:
“We would like you to think about brands or names of products and services you know. Considering everything, which three brands do you consider the best?”
Consumers are not given a list of brands to choose from.
Microsoft jumped into the top 10 this year at #8, beating Apple at #9. Apple was #10 last year, Microsoft wasn’t on the list. Dell slipped a few spots from #2 to land at #4.
Ford was the only American car manufacturer on the list, behind Toyota, but beating Honda. Honda slipped from #6 to #10. Toyota jumped up to grab the #3 spot from last year’s #4.
The top 10 brands for 2007 are:
6) Kraft Foods
Coca Cola On Top For First Time In Annual ‘Best Brands’ Harris Poll (Press Release) [Business Wire]