We loathe these Visa commercials. They show commerce going along like clockwork. People paying with their tap-and-go Visa card. Getting their donuts. Until one guy pay with cash. Everything screeches to a halt. He gets looks from the cashier and other customers. He leaves with his goods and his quaint “change,” chagrined. Man, you don’t wanna be that guy. No, you wanna be like the efficient credit card bots. They’re cool. Being in debt is cool. Who cares if they have 20% APRs.Hey, TBWA/Chiat/Day/Schlockmeisters, for your next iteration, why not link paying with cash to terrorism?

Cash is nice. You don’t have to borrow money from anyone, even temporarily, to use it. There’s no terms of service or contract to sign. That’s because it’s money. Cold hard American cash. People shouldn’t be made to feel bad for using it.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.