Burger King has finally begun the rollout of new trans fat free cooking oil, and says that the restaurant will be trans fat free by the end of 2008. From BK’s statement:

“We are delighted by the outstanding consumer response to our new oil,” said Russ Klein, president of global marketing, strategy and innovation. “In tests on over a dozen core items, consumers determined that BURGER KING

products cooked in trans fat free oil tasted the same or better than products cooked in the traditional oil. We are proud to offer a healthier oil with the same great taste.”

Hooray for fewer trans fats.

Burger King Corp. Announces National Rollout of Trans Fat Free Oil (Press Release) [BK]
(Photo: Hakan Dahlstrom)

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