McDonalds Wants To Literally Redefine "McJob"

Webster’s dictionary defines McJob as, “a low-paying job that requires little skill and provides little opportunity for advancement,” a definition that McDonalds’ lobbyists are working overtime to overturn.

The company is leading a “word battle” on behalf of the wider service sector. The object, according to David Fairhurst, a senior vice-president of McDonald’s, is to change the definition of McJob to “reflect a job that is stimulating, rewarding … and offers skills that last a lifetime.”

The Oxford English Dictionary, which specifically notes that McJobs are “unstimulating,” claims that they track the popular usage of words, and do not respond to pressure from interest groups. What do you think? Tell us in the comments. — CAREY GREENBERG-BERGER

Can McDonald’s Alter the Dictionary? [Time]
(Photo: Tom Simpson)