Advertising Equals Graffiti

New York City has these special video billboards at the top of subway stops playing silent movies for Lexus, Chanel, and NBC. It’s kinda beautiful, and kinda annoying.

The Graffiti Research Lab and the Anti-Advertising Agency did an interesting project back in January where they cut out phrases into stencils and taped them over these ads. The moving light behind the letters illuminated phrases like “Graffiti,” “Advertising = Graffiti,” piggybacking on the very message-dispensing machine it attacks. Click the picture above to see the movie.

A cool art project and way to reclaim the urban space, if only temporarily. Just don’t do it in Boston. — BEN POPKEN

Light Criticism [The Anti-Advertising Agency]