Not content with providing just fee-ridden television and internet service, Comcast is looking to charge up to $49.95 to stream movies to your home the day they premier in theaters. The two largest movie theater operators, Regal Entertainment and National Amusements, have banded together to express their displeasure, with Regal’s CEO saying: “We’re not interested in playing anything that makes its debut in the home and at the theater at the same time.” Comcast doesn’t care.
Stephen Burke, Comcast’s cable president and chief operating officer, told an audience at an industry conference this week that several studios were “very interested” in the idea of allowing cable providers to charge $29.95 to $49.95 to watch an opening-day movie at home. He said it would increase studio revenues rather than cannibalize them, if handled properly.
The studios, too busy drooling over the prospects of additional profit, declined to comment. Would you forego the deliciously buttery movie theater experience for the comfort of your home? Tell us in the comments. — CAREY GREENBERG-BERGER