American Airlines is hoping to attract more women travelers with a new website “for women”. “We obviously have a vast interest in women,” said Peggy Sterling, AMR vice president of safety, security and environmental. “There is an untapped resource.” The new “women’s” site mentions women friendly things like “girlfriends” and “book recommendations.”
From the site:

Check the latest carry-on regulations, find advice on travel safety and wellness, and pick up tips for a stylish and efficient travel wardrobe.

Psssst. Women like clothes. Mention that on the site. This is awesome. They’re totally going to fly our airline now. Make the search box pink, and get rid of all those “tools,” women hate tools.—MEGHANN MARCO

AA.com/Women
American Airlines Seeks More Female Fliers [CNN]

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