How Effective Is The Do Not Call Registry?

A report recently released by the Federal Trade Commission (FTC) hails the Do Not Call registry as “an effective consumer protection initiative.” Since its inception in 2003, the registry has grown to include 132 million numbers.

The agency said the program’s primary goal of reducing unwanted telemarketing calls is succeeding, largely due to a “high degree of compliance by telemarketers.” The report notes that while roughly 1.15 million complaints were received in fiscal 2006 from 374,937 registered phone numbers, that was the equivalent of only about one-quarter of 1 percent of the numbers in the database.

Telemarketers are required to pay an annual fee to access the list so they know whose dinner not to interrupt. Still, the FTC put down its fork and left the table to fine 28 companies, including DirecTV, for calling people on the Do Not Call registry.

Add yourself to the list by registering at DoNotCall.gov, or by calling 1-888-382-1222. — CAREY GREENBERG-BERGER

Do Not Call list grew by 25M in 2006 [AP]
Register Your Home Or Mobile Phone Number [FTC]
(Photo: chuckp)