Buy Brand Name Cereal For Only $1.79 At Grand Central Northeast RiteAids

For some inexplicable reason, you can get any box of cereal right now for $1.79 at the Rite Aid in Grand Central in Manhattan. These normally run $6-plus. $4-plus.

Plucky weekend editor Carey Greenberg-Berger confirmed this deal by driving over there and emerging with a plunder-trunk-full of breakfast delights: 24 boxes. Only 11 are pictured because he’s a nice guy and gave away a bunch before taking the photo.

When asked about the deal, Rite Aid employees had no idea why the cereal was so heavily discounted. There was no visible damage to the boxes and all expiration dates looked kosher.

For non-New Yorkers, take heart in that there’s still a deal to be found even in this luxor encrusted playground.

Pictures of a reaaaaallly long receipt, inside…

UPDATE: Ok, so here’s the scoop, courtesy of reader Ben P. Wellington. ALL RiteAids on the Northeast have a great deal on cereal. However, it’s only one brand of cereal per week. This week was Post brand cereals. For some reason, perhaps out of human kindness, the checkout lady decided to scan one box of honeycombs over and over again, rather than scan 24 individual, various boxes of cereal. You can see what’s discounted each week by looking at RiteAid’s weekly circular.


Quite possibly the deal of the year [This Is What We Do Now] (Thanks to John!)


Edit Your Comment

  1. crackblind says:

    Mysteriously, none of those boxes are Honeycombs.

  2. MissPinkKate says:

    Rite Aid has been having really good deals on cereals the past few weeks; Buy One Get One free on the brand stuff.

  3. Your Mom says:

    Someone had the same idea yesterday and grabbed all the new Grape Nuts Trail Mix Crunch. I hate that person.

  4. kerry says:

    Yeah, wait, why did they all ring up as honeycomb?

  5. cindel says:

    No Frosted Flakes?! The hell with that!

  6. dohtem says:

    @crackblind: Bah, forget honeycombs. If you want sugar, try the Cinnamon Marshmallow Scooby-Doo Cereal. I haven’t seen it in a couple of years but good Lord, that was awesome.

    I’m going to hit up my rite-aid after work tonite.

  7. Charmander says:

    Considering breakfast cereal is one of the most heavily marked-up (by the manufacturer) items in the grocery biz, this IS a good deal.

  8. holocron says:

    I noticed the same thing at a grocery store here in Minneapolis.

  9. Carey Alexander says:

    I originally took 23 boxes. Ringing up 23 boxes takes a while, so they scanned a spare Honeycomb 23 times. It looked good, so I took that, too.

    Tony the Tiger wasn’t there.

  10. thwarted says:

    Cool, I got 2 boxes for $5 there a few weeks back.

  11. B says:

    Fry: Honeycomb’s big?
    Hermes: Yea, Yea, Yea.
    Bender: It’s not small?
    Hermes: No, No, No.

  12. TedSez says:

    The $1.79 price for Post, Eat Well and Kashi cereals is in their weekly flyer (at least here on the West Coast). This is a good deal, but I’m not sure why you find it so exciting — supermarkets put different brands of cereal on sale in the $2 range all the time.

  13. benwellington says:

    You are very lucky they used the spare Honey Comb box. Only Post Cereal is on sale this week at Rite Aid!! If they had rung you up for real, you would not have gotten that price.

  14. benwellington says:

    In Manhattan, this is a rarity. I buy all my cereal at Rite Aid because the Food Emporium consitently charges 3 times more.

  15. Asvetic says:


    I’m not really seeing the excitement here either.

    I always “waddle like a duck” down the cereal isle to get the best deals…

    I guess there’s a lot of Seinfeld fans on the Consumerist.

  16. c26nyc says:

    Rite-Aid is THE place to get cereal. They forever had good deals on them, 2 for 4, buy one get one free.

  17. missdona says:

    Awww it almost looks like a receipt from Best Buy.

  18. B says:

    Well, the deal is that all cereal, including Kellogs brands, are being erroneously rung up as Post Honeycomb.

  19. OnoSideboard says:

    Jesus Christ, that’s a deal? I have no idea why anyone lives in NYC. (Okay sure, it’s the center of the financial/arts/fashion/etc. world, but $6 for a box of cereal? Ridiculous.)

  20. NeoteriX says:

    Kudos for donating some.

  21. not_seth_brundle says:

    SIX DOLLARS for a box of cereal? Wow. Of course, I think $1.79 sounds high, too, for a box of processed starch and sugar.

  22. notallcompaniesarebad says:

    This post is all wrong. They aren’t $6 normally. You even posted the receipt that clearly shows you’re wrong.

  23. helio9000 says:

    It comical that on the on hand we are reading about the terrible stuff in microwave popcorn and then the next celebrating bargain Fruit Loops as some kind of prize. I don’t think you’d like to look at the artificially flavored slop that goes into making that garbage either.

  24. c-side says:

    AWESOME photo-graphy.

  25. lastfm says:

    The lack of accurate scanning is not good for product reordering. It seems like this store will have more than enough Honey Comb and not enough of the other cereals.

  26. MissPinkKate says:

    Paying $5-6 bucks for a box of brand name cereal is unfortunately not that rare in NYC.

  27. Dunno if somebody already beat me to this, but I love the – “Paid by Master” at the end of the receipt.

    Paid By Master.

    I have visions of igor and his hunchback buying cereal at rite aid.

  28. Kat says:

    the checkout lady decided to scan one box of honeycombs over and over again, rather than scan 24 individual, various boxes of cereal

    Ooh, she’s gonna be in trouble when the electronic inventory is off…

  29. mitten says:

    @Kat – thinking the same thing. You guys should redact her Cashier number, which is visible on one of the receipts.