Consumerist In Nice Little NYT Writeup

The Consumerist appeared on the front page of this Saturday’s New York Times Business section, in an article entitled, “Consumers Have Allies On The Web.”

The Internet, however, has allowed a variation of consumer advocacy to emerge, one that taps into what Mr. Popken calls the “distributed processing power of the readership.”

By that he means that not only do the readers supply a lot of the tips about corporate shenanigans, but the links the blogs have established with other blogs creates an instant network of readers who quickly hold the company up to ridicule.

Consumers are finding these sites useful to pressure companies into fixing a problem in a way that calls made to the customer service center and letters to the chief executive can never accomplish.

Needless to say, our girlfriend is proud of us all. — BEN POPKEN

Consumers Have Allies on the Web [NYT]


Edit Your Comment

  1. shoegazer says:

    Nice! But ben, what was that “web site with a scatological name that critiqued advertising campaigns” you used to front? And who (if anyone) still runs it?

  2. Ben Popken says:

    That was The Spunker. Nobody runs it now. It’s my vestigial tail.

  3. boicraig says:

    Congrats Consumerist!

  4. Here’s hoping Ben gets an “instant rebate” tonight when he sees his lady.

  5. WindowSeat says:

    Nice write up and a good choice photo-wise. Better to show Gina in a cafe than Ben in his jammies playing Wii.

  6. RandomHookup says:

    Any more mentions in NYT and Gawker will be obligated to make fun of Ben.

  7. MostNutsEver says:

    I love how everything is referred to in terms of common ownership at the Consumerist. Everything/one/etc is “our” something/one/etc.

  8. saikofish says:

    Yeah, what’s with the constant obligatory use of the collective first person pronouns? Sometimes it makes sense, other times it’s just really strange. Like that last sentence.

  9. Because we are a bunch of communal hippies. Everything is us ours and we. We are all one. Well except our girlfriend. I believe that our girfriend only spends time with one of us. That would be Ben.

  10. RandomHookup says:

    Actually, I think I have Tuesdays…

  11. Is our girlfriend going to take us out to dinner to celebrate?