No Big Super Bowl Discounts on HDTVs?

If, for some strange reason, you missed seeing this glorious image last night on an HDTV, you’re not going to be happy about this next bit of news: Retailers might be doing away with big Super Bowl discounts on HDTVs. From CNN Money:

    “It’s simple. No more big sales on flat-panel TVs before Super Bowl,” said Cohen [industy analyst], adding that retailers realize that if they heavily promote these items again, they’ll have a very difficult time making their same-store sale numbers for January.

Thankfully, regular prices on flat-panel TVs have already dropped significantly.

    “In consumers’ minds, that drop is substantial enough to buy the TV anyway, even if they don’t get more discounts this month,” Cohen said. “And retailers don’t want to shoot themselves in the foot again by slashing TV prices for the second time.”

    “The most aggressive promotion that I’ve seen so far is from Costco (Charts), which is a $250 coupon on a 47-inch TV. Even that isn’t a huge bargain.”

In short, expect to see some discounts on Super Bowl worthy TVs, but nothing as deep as we saw during the holidays. It may even be better to wait until after the Super Bowl to buy your new set. —MEGHANN MARCO

Retailers punt Super Bowl TV discounts [CNN]


Edit Your Comment

  1. DashTheHand says:

    Uhhm, ok? Sites like and other online places are going apeshit on “BIG GAME” HDTV sales. Actual retail stores are always horrible on sales in the first place.

  2. LTS! says:

    Yes… they can say that they have BIG GAME HDTV sales but are they really noteworthy? So far none of the deal sites have lit up with anything truly astounding.

  3. Super Bowl is two words. Let’s band together and start getting this right.

  4. ganzhimself says:

    I’m pretty sure that big box retailers are sick of selling a bunch of nice HDTVs right before the Super Bowl and then a few days after the big game, having them returned. Not that I’m a big fan of any of those stores. My guess is they’re trying to prevent selling low-margin items on sale, then getting returns of the items and having to sell them as open box, which further cutsinto their profits. Just saying… I know a few people who bought nice TVs to watch the game and they took them back within the 30-day return window for a refund. (I don’t work for a big box retailer , this is just my guess judging from what people I know did last year.)

  5. blargh says:

    uhm, if someone is planning on returning it anyways, they really won’t be less inclined to buy if the price is a coupla hundred more. so that theory doesn’t fly. btwm, if anyone wants to do this, best place to go is Costco. they have a lifetime guarantee: you can buy it before the Super Bowl, hold onto it for the NBA Playoffs, and return it after the World Series… the 2009 WS that is… ;-)

  6. Nemesis_Enforcer says:

    Hmm don’t know if this still applies but when I worked at BB in my younger years. Around 2 weeks before the Super Bowl we would post notices all over the TV dept saying that the restocking fees for TV’s larger than 32″ was changed to 30%. To help disuade people from buying them just for the game and returning it. Since the standard open box discount was 30% it actually seemed fair. Plus of course delivery, set up fees were always non-refundable.