The Gap is launching a new advertising campaign in the hopes that it will revive their hemorrhaging sales. From ADWEEK:
- Earlier this month two key executives, Denise Johnston, president of Gap’s adult division, and Ivy Ross, head of product design for Old Navy, left the company, bringing to 10 the number of senior executives who have vacated key spots at the company, including Kyle Andrew, vp, marketing for the Gap brand.
Gap is trying to dig its way out of a string of declining comp store sales that have plagued the company 28 out of the past 31 months. The company has hired Goldman Sachs to review strategies for Gap and Old Navy, amid speculation the company could possibly be for sale.
Why do you hate The Gap? Will a new campaign focusing on khakis and featuring Kyra Sedgwick, Kate Mara and Chris O’Donnell change your mind? Chris O’Donnell? —MEGHANN MARCO
Gap Dons Khakis And Attitude [ADWEEK]