Why Do You Hate The Gap?

The Gap is launching a new advertising campaign in the hopes that it will revive their hemorrhaging sales. From ADWEEK:

    Earlier this month two key executives, Denise Johnston, president of Gap’s adult division, and Ivy Ross, head of product design for Old Navy, left the company, bringing to 10 the number of senior executives who have vacated key spots at the company, including Kyle Andrew, vp, marketing for the Gap brand.

    Gap is trying to dig its way out of a string of declining comp store sales that have plagued the company 28 out of the past 31 months. The company has hired Goldman Sachs to review strategies for Gap and Old Navy, amid speculation the company could possibly be for sale.

Why do you hate The Gap? Will a new campaign focusing on khakis and featuring Kyra Sedgwick, Kate Mara and Chris O’Donnell change your mind? Chris O’Donnell? —MEGHANN MARCO

Gap Dons Khakis And Attitude [ADWEEK]


Edit Your Comment

  1. Falconfire says:

    stop charging so much for the same shit you sell at old navy for 50% of the price.

    Seriously you couldnt catch me dead at the gap simply because Old Navy has the same stuff for cheaper, and MUCH better deals on the stuff going out of season.

  2. DeeJayQueue says:

    I hate the gap because they charge like $50 for a sweatshirt that costs 1/4 that at old navy, and is the same exact thing. Meanwhile Banana Republic is charging the same $50 for a sweater that’s like 10x sexier.
    I hate the gap because it closed itself.

  3. isadora says:

    As a new plus-size model (my ass is spreading like butter on hot toast the longer I work in an office setting) I have to say Old Navy carries a wider variety of sizes and styles in stock, in addition to being reasonably priced.

  4. William Mize says:

    What they said.
    You browse at The Gap but you buy at Old Navy.

  5. MattyMatt says:

    Yeah, seriously — the brand’s just fine; they just need to stop costing so much.

    Oh, also, the whole sweatshop thing. Did they ever get around to fixing that?

  6. AlteredBeast (blaming the OP one article at a time.) says:

    This is where I buy most of my clothes: Jeans, work shirts, nice shirts, I buy them on sale at JC Penny’s/Macy’s & sometimes Lord & Taylor. I buy band shirts/sweatshirts online. I buy sweaters/jackets at Burlington Coat Factory.

    Other than the band shirts, everything I buy is on sale.

    Old Navy/Gap seem to have boring clothes, costing more than the more interesting things I find elswhere. I’d rather have a clearance designer shirt from Lord & Taylor, than an overpriced plain t-shirt from The Gap.

  7. annelise13 says:

    It seems to me to be a combination of allowing Old Navy to sell extremely similar items for much less and also offering a selection that pales in comparison to that same store. Though I have to say, I’ve been enjoying my Old Navy options less and less these past couple of years, and the quality has seemed to decline dramatically. Perhaps that’s why Old Navy isn’t doing that well either.

  8. ElizabethD says:

    The Gap lost their demographic a while ago and has never caught up again. Baby boomers find little to like (or in larger sizes that are flattering) there anymore. The prices are high for teens and young adults without the cachet of the Abercrombie or AE or BR label/logo. For the last few seasons, they have featured a lot of boring colors. Tans, washed-out stuff, browns, blah. Plus, I can get a simlar polo shirt for a fraction of the price (for my sons) at Old Navy.

    I remember about five years ago, LL Bean realized it had tried to go too upscale, too fast, and was losing its traditional customer base. It brought back some of its much-loved basics and restored more reasonable prices on many items. That’s when I started ordering from them again. There may be a lesson in the Beans experience for The Gap.

  9. WindowSeat says:

    I don’t hate The Gap, I just can’t find anything I like there anymore. (Okay, for the past six years or so.)

  10. joopiter says:

    You can try on 6 different pairs of the same jeans in the same size, length and cut and all 6 pairs will fit differently – that kind of piss-poor quality control is why I stopped shopping at the Gap. The marketing onslaught for skinny jeans when maybe .01% of the female population actually look good in them sealed the deal. (I stopped shopping at Old Navy as well when it became clear that ultra-ultra-ultra low-rise was their starting point). I guess I’m at the age where I realize that shelling out $50 for crappy fitting clothes makes less financial sense than shelling out $80 for clothes that fit well and will stand the test of time.

    I will, however, drive from Connecticut to the Palisades Center in New York to go to the Forth & Towne store – those clothes fit beautifully, they’re priced reasonably, and the salespeople actually know how to help you.

  11. pmm says:

    I don’t hate the Gap either, but why pay twice as much for a pair of plain jeans when you can get them for half the price at Old Navy? There is little difference in the quality. The Gap just doesn’t offer enough variety to make shopping there compelling.

  12. Daytonna says:

    I hate them because they are a poster child for gross overconsumption. The only reason to shop there is to be able to brag to someone else that I got this at the Gap! Same shit for half the price at Target. Plus I do most of my cloths shopping twice a year at Costco. Name brand CK, Polo, Ralph Lauren etc. and the most expensive items are still under $30.00 there.

  13. vanilla-fro says:

    I don’t go there because I have scuffed/torn/generally messed up jeans and shirts at home that have been paid for some time ago. Also, I know some comedian said it before but, which side do I go on again? is that a blouse or a shirt?
    That and the prices are terrible for actually cheap crap.

  14. LRM216 says:

    Their prices are too expensive for crappy materials and workmanship (not to mention the styles are looking real farty). I remember when they were cool – now not many of us want their overpriced frumpy looking clothes.

  15. Nancy Sin says:

    Aww, I’m going to be that jerk that defends the Gap. Because Old Navy’s jeans have never fit me right and Gap Jeans always do. Because Old Navy’s tops hardly last three washings, and I have Gap shirts from 2001 that are still cute and wearable.

    I’m probably the last person on earth who still shops there. The markups don’t bother me because I stick to the sale rack 90% of the time. Old Navy has great designs but the clothing is disposable and never seems to fit me right.

    What is Chris O’Donnell doing lately? He was the apple of my eye circa 1996.

  16. spin_sycle says:

    Too expensive, too pretentious, the place isn’t even friendly….nothing there I want to buy….no celebrity could ever entice me to spend $$$ there.

  17. hoosier45678 says:

    I’ve found that the jeans I’ve bought there in the past went threadbare before Levi’s of a similar age would have been broken in. Also bought the only shirts I’ve ever managed to wear out the elbow of, while working a desk job.

  18. acambras says:

    Last time I went into a Gap store there seemed to be about twenty employees there.

    None of whom seemed to want to help me, despite my polite requests.

    And what everyone else said about overpriced clothes that don’t fit right.

  19. ord2fra says:

    I stopped buying their khakis/chinos about 2000, since I discovered no-iron microfiber. I always hated ironing my Gap chinos when I had my first job out of school. As soon as Kohl’s had Haggar no-iron pants, I dropped those old, wrinkled, twisted (have you ever laid a Gap shirt or pants on a table before folding? The seams are all over the place) pants into the Salvation Army collection box.
    My shopping list:
    Shirts: Brooks Brothers (always bought when on sale), Nordstroms
    Pants: Kohl’s Haggar “Cool 18s” or sometimes Dockers no-iron
    Shoes: Aldo

  20. kcs says:

    The Gap used to have cute tops, skirts, sweaters etc. that were more classic styles. Now their styles seem to be aiming for more trendy, cutting-edge fashion but with mediocre quality. High fashion and poor quality don’t go together in my opinion. But people love H&M so what do I know.

  21. Luxy says:

    Low-quality fabrics, unflattering cuts, boring clothes. Also, they still make flare jeans (I’m not talking boot-cut, which are fine, but like bad retro flare). Too many whiskers and such on them as well.

  22. nicholas01 says:

    The whole sweatshop thing bothered me when it broke a few years ago, and aside from getting $5-10 shirts and pants from the sales rack, the stuff is far overpriced.

    I have a hard time shopping there without a guilty conscience.

  23. Chris O’Donnell would make me shop at The Gap again, only if he divorced his wife, and came with the pair of pants I buy.

  24. jamier says:

    the fit at everything at the gap is RIDICULOUS! the “small” clothing has larger measurements than a “large” at clothing companies that are doing well, like american apparel. everything at the gap is short, wide, and has a “belly pouch” sewn in (ie, extra fabric so that giant bellies can hang loose). the only clothing that is fitted somewhat well with a range of sizes and fits is the women’s pants.

    the gap actually has some nice designs if they could modify their fit to be somewhat attractive.

  25. The Unicorn says:

    In addition to what everyone else has mentioned, I frequently dislike the Gap for two other reasons:

    One, their white shirts are WAY WAY WAY too thin. If I’m buying an Oxford shirt for work, I don’t want my bra to be visible through it, & if I’m buying a white tank with a built-in bra, then I definitely don’t want it to be see-through (if you get my drift). And Gap shirts always are.

    Two, their sizes are smaller than Old Navy’s. I’ve gone to ON & Gap in the same day, one after another, & I’m always a bigger pants size at the Gap. That’s dumb. If you’re going to be charging twice as much, the least you could do is make me think I’ve *lost* weight in the walk over from your more reasonably-priced cousin, not gained it.

    To be fair, though, I do love some stuff from them, & I got a $50 gift card from there for Xmas so I’ll be shopping there soon.

  26. Used to be able to walk in, grab my size & cut in jeans, and walk out. Then the sizes and cuts started going all shifty-aroundy from poor quality control.

    Now they just can’t really even be bothered to carry jeans for women with hips, so I can’t really be bothered to shop somewhere that’s mostly interested in dressing pre-teens or anorexic models.

    Plus — Old Navy’s cheaper and has more sizes. And is less pretentious.

  27. MarcAnthony says:

    I’d rather spend $10-20 more and shop at places like Nordstrom Rack, Filenes Basement, even Macys, Carson Pirie Scott, Lord and Taylor etc. etc. then spend my money at GAP or even Old Navy for that matter. The styles there are so repetative, and seem to be getting boring (The project RED stuff is cool though). Old Navy clothes are ok, and will last you a month or two (i’m being generous with that time frame).

    Gap is Whack. The End.

  28. Gopher bond says:

    Dickies Dickies Dickies Dickies

  29. cooper says:

    I am “loyal” to the Gap to only for one reason: GapKids.

    I am a small woman who does not wear women’s clothing if I can at all help it (oh, do not eeeeven show me anything in a flare leg) and GapKids is one of the only widely available and online-order-able clothing lines that makes boys’ clothing that fits me AND does not look like I raided my little brother’s closet. Yes, I have to choose carefully, but they have served me well with button-ups I can wear to my office job.

    Adult Gap has really gone to hell, but I’ll be sad to lose my reliable source of dyke wear.

  30. phrygian says:

    The Gap used to carry clothes I could wear to work — cute, nicely cut, not revealing shirts/skirts/pants. Now they’ve gone trendy and it’s mostly short skirts, ripped jeans and thin tops. Their quality has gone downhill and their prices have gone up. Even their t-shirts (which I used to only by there) have gone crappy; Old Navy t-shirts are now actually better quality (and cheaper).

    Why shop at The Gap when I can get the same quality (and better work clothes styles) at Old Navy? Or when I can go some place like Macy’s or Nordstrom’s and pay the same amount for better quality?

    On a related note, I had to laugh a few months back when they raised the prices on their skirts ~$10 and had them “on sale” for the old price.

  31. Seacub says:

    It seems to me like the sizes at the Gap aren’t consistant. 5 different XL t-shirts can vary pretty wildly in fit. They also seem to have about half the inventory and choices that they had several years back.

    Now if Old Navy would stop putting their name/logo on EVERY damn t-shirt and sweatshirt I’d shop there again. They’ve all driven me to JCPenney or any store that doesn’t print its name on the clothing as part of the design.

  32. non-meat-stick says:

    I hate the Gap because they know who Kyra Sedgwick, Kate Mara and Chris O’Donnell are and I do not.

    and it smells in there

  33. Motor_Head says:

    I got tired of their jeans wearing out after a few months.

    This should be the consumerist mantra. Lowered Quality = Lowered Sales.

    Though, I haven’t shopped there in over a year, so I feel like those people that say “Toyota is better quality” even though JD Power now says differently.

  34. KesCaesar says:

    Skinny Pants, *THE* thing the Gap advertised last season, look good on 0.02% of the world’s population. (Most of them are malnurished.)

    Also: the (RED) campaign, but only because of it’s association with Bono.

  35. martyz says:

    I love the Gap’s clothes. I hate the Gap’s prices.
    We all know that the third-world value of those clothes are like $7 — why charge $79.99 for a fucking sweater?

  36. Call me East Coast Literati, but I hate the Gap & Old Navy because they sell poorly constructed ill fitting clothes that will fall apart within a few months or so.

    Seriously: buy less clothing but buy GOOD clothing. Stop being freaked out by $75-$100 jeans and realize they make you look better=you are more confident and they last longer and it all evens out.

    Unless you are shopping for a growing child there is no reason to ever go into either of those stores unless you are picknig up accessories like gloves/hats etc.

  37. TWinter says:

    I think the GAP has just lost its way. The GAP started as a place for everyone to shop-it was the place to bridge the generation gap. It offered basic, good quality clothes that most anyone could and would wear at reasonable prices.

    Now they don’t seem to know who they are, half of the clothes are too young and too trendy and the other half are really boring and frumpy. And all of them are far too expensive relative to the quality and what you find at other stores.

    I also think there are just too many GAP stores – there is absolutely nothing special about going into a GAP, it’s about as special as a neighborhood gas station.

  38. thatabbygirl says:

    To me, everything they sell in the GAP looks like something I might have worn or considered cute back in 1992. I gave up on that kind of clothes a while ago, but kept going for basics (v-neck sweaters, cotton tees, etc) until those got all wacky too.

    I do like GAPBody – their sweats and robes are fantastic. Of course, none of their bras come even vaguely close to fitting me, and the stores always reek of GAP perfume stuff. So I order the sweats over the internet and view the stores largely as vestiges of the 90s.

  39. max andrews says:

    Child labor and sweatshops taking advantage of NAFTA are the reason I started to hate them, despite the fact that everything from GAP I owned before then had fallen apart within three weeks of me unwrapping my christmas presents.

  40. Frank Grimes says:

    Hey Max…EVERY Major clothing line sold in the US, and I mean every one takes advantages of the cheap overseas labor market that you bemoan (save AA). There are actually few to any “GAP” factories in Cambodia, Vietnam, Indonesia and India where the clothing is produced. Hundreds of brands are made in the same plants with the same materials and generally the same workmanship. Gap lost its way when it stopped listening to their customers and didn’t pay nearly enough attention to what the 10-12 year olds began wearing when they graduated from Old Navy. Old Navy and BR have grown their sales while The Gap is killing their overall growth.

  41. dead9uy says:

    The quality difference between Gap and Old Navy is vast to say the least. I would actually argue that The Gap has pretty well made clothing. My gripe is how boring and utilitarian it all is. I might actually buy a sweatshirt if it didn’t have a GAP logo scrawled across the front as well.

    As for someone complaining about 5 pairs of the same jeans all fitting different, that’s just inherent with the fabric. I used to work for an Original Levis store and that was something we were trained on. Denim is a strange fabric and takes on a life of it’s own a lot of times. That’s why I don’t buy jeans online.

    Anyway, no, Kyra Sedgwick is not going to influence me to shop at GAP more often.

  42. RumorsDaily says:

    I buy there because you can get pants in a 33×36 online whereas very few other stores offer this size. It’s expensive and annoying, however.

  43. cindel says:

    I don’t shop at the Gap but I do shop at Old Navy. Their blouses are to die for and they have bigger sizes for my bosoms.

    Did they ever get around to fixing that sweatshop problem?

  44. Hello.

    My name is Inigo Montoya. The GAP killed my father.

    Prepare to die.

    (Stop saying that!)

  45. etinterrapax says:

    Same story as everyone else. I used to love the Gap. Then their quality died, their prices went up, and they stopped carrying reliable basic styles with a few interesting seasonal trends and started being much too trendy and impractical for me. I used to buy jeans there, and now I’ll spend the same money, but somewhere else. I used to buy T-shirts there, but they stopped carrying the same style consistently from season to season, so I went to Old Navy for that. Plus, Old Navy’s are cheap enough to be basically disposable, and my white tees stain badly under the arms.

    The Gap’s problem, I think, aside from a noticeable decline in quality, is that its core audience grew older and its target audience shops elsewhere–somewhere their parents don’t. The Gap didn’t adapt well to either group, and the company didn’t roll out enough Forth & Towne locations. I’d love to try the place, but with no online shopping and no store within 300 miles, they didn’t even give me a chance.

  46. I don’t really like the Gap or Old Navy because their jeans disintegrate way too quickly. I like a good bargain, just like any one else, but their stuff just isn’t that high quality and their styles don’t fit my tastes anymore either.

  47. segfault, registered cat offender says:

    Old Navy is great for disposable clothing–the quality is not what you’d get at other stores, but neither is the price. It wears out before you get tired of it. They have neat pajama bottoms.

    Gap has some nicer stuff–e.g., I found a nice pair of brown suede gloves there, and a button-down shirt I liked enough to buy.

    Banana Republic has higher construction and materials quality. You pay a little more for it, but if you need something altered (and it’s not on sale), the alterations are free. Loves it.

  48. boingystar says:

    Of course this is a thread about hating the Gap, so grains of salt are required, but it would seem that their clothes don’t fit anyone. We have people saying they’re not large enough, and now I’m going to second the too-large opinion. I used to shop there because they had pants that fit my small size well. Now, too big. I do better at stores like The Body Shop that have a large-and-messy selection aimed at a younger audience – lower quality, but I can find something that fits and is cheap enough to replace.

  49. pambamboo says:

    I haven’t shopped at The Gap for years but I gotta say that I have 2 heavy cotton sweaters (one bright red, one dark black) that I bought in 1990 (!) and have worn and washed a bunch and they are still brightly colored, warm as toast (whatever that means), collars and wrists not stretched out – in fact they still look like new! That said – I wouldn’t shop there again preferring “Hello Kitty” black tees from Japan in EPCOT (whatever THAT means!).

  50. As specifically busted as I agree the GAP is, I think that there failure is more indicative of a general shift in the American retail market landscape.

    Frankly, the middle market is disappearing. Just as the gap between rich and poor widens, most consumers are shopping either significantly more upmarket or more downmarket. There were actually days when wearing clothes from the GAP was really very hip, and the clothes were not any more expensive than they are today.

    Nowadays, the cachet clothes cost easily two or three times more than comparable clothes from the GAP. Consumers with the cash are shopping at higher end labels, and consumers with less money are not going to shell out money that will stretch their finances for brands that do not have the cachet they once held. They’ll buy clothes from Old Navy, H&M, or Zara.

    Most stores (i.e. Express, Banana Republic) are attempting to position themselves further upmarket than they were previously, whereas premium brands (like Paper Denim and Cloth) are trying to scoot downmarket. The middle is a very precipitous place to be right now.

  51. MonkeyMonk says:

    Add me to the list of people who feel that they’ve “outgrown” The Gap. I used to buy a ton of clothes there maybe 10 years ago but I haven’t seen anything there I’ve liked in the past 5. I still like Banana though even at the more expensive prices. I have a friend who works there who gives me an invite to the semi-annual 30% off friends and family sale.

    I should also put a plug in for Eddie Bauer who, at least in my mind, has improved a lot over the past couple of years.

  52. ord2fra says:

    Not to hijack, but I remember 12-15 years ago everyone was big into J. Crew. Now, a few here and there, but mostly H&M has taken over that spot. I still see J. Crew at the mall, near the Gap, and I wonder if they too are losing their “core” like Gap has over the last 10 years. Granted, J. Crew build quality is better than Gap’s (closer to BanRep), but is the J. Crew brand getting tired too?

  53. natch says:

    Preschool funding.

    What, you wonder, does preschool funding have to do with the Gap?

    Well, you asked why I hate the Gap.

    California had an initiative to provide funding for preschool for every child in California. Educators, researchers, parents, civic leaders, law enforcement, pretty much everyone, had a consensus that it was a great idea because studies have proven (OK, I know, you’re waiting for me to get to the Gap part… I will) that high levels of preschool attendance leads to better lives for the grown-up children, and also to lower crime rates where preschool is prevalent.

    Despite all the agreement, and all the science around this, with many proven studies, there was, according to reports I heard, one person who railed against it, because he would have paid more corporate tax. One man, the owner of the Gap, inexplicably and single handedly paid oodles of bucks from his own personal fortune to advertise against the measure, ultimately tricking voters into voting it down by a slim majority.

    Because of this, I am not interested in further bolstering the personal fortune of that man (I don’t know his name) so I don’t shop at the Gap.

  54. Winca says:

    I lost faith the day they hired Sarah Jessica Parker to shill the Gap.

    Her face looks like a foot.

  55. Dave says:

    I worked at an Old Navy for two years, and during that time, I only used my employee discount to buy things at Gap. Why? Because Old Navy’s jeans felt like sandpaper and their graphic tees (which are basically the only kind of shirt I wear) looked like they were designed by a 12-year-old who just learned Photoshop. I’m a graphic design major, so my tastes in shirts are fairly picky, but still.

    Nowadays, I mostly buy jeans from Gap when they’re on sale. I wouldn’t pay $60 for a pair of them (even though they do fit me well and are more comfortable than they’ve ever been), but when they are on sale in the $40-50 range, I’ll buy. None of their tops really appeal to me… they all lack any kind of pizzazz. I’m not going to pay $20 for a thin, solid-colored t-shirt.

    For graphic tees, Express Men has come a long way in the last few years. They have the kinds of designs I like pegged (and plenty of varieties of them)– a few subtle shapes/designs/words layered in different colors onto the shirt. They usually have decent sales when you buy more than one of them, and most importantly, they don’t plaster their logo all over them (a big pet peeve of mine).

    My beef with Gap’s advertising is that they try to portray their celebrities as very hip and modern and edgy, but the celebrities they get don’t seem to echo that idea. Sheryl Crow? Seal? Aaron Eckhart? Mia Farrow? It doesn’t interest me that they would shop at Gap.

    Bottom line: Gap needs to stop advertising like it’s hip and alternative, and start BEING hip and alternative.

  56. Napkins says:

    As a 29 year old female who does a lot of shopping, I have to say the Gap is one boring ass place to shop. A few years ago their clothes were cute but pricey, so I’d wait for a sale and buy(also the fact that I’m a size 4 /XS there made me feel great)The past several seasons their collections have been lackluster and the ad campaigns tiring.

    H&M, Zara, Forever 21 ect have new stuff coming in every day, AE, A&F have that “cache” value the teens like. BR, Bebe, Nordstrom also have clothes that appeal to the working woman on a budget but with quality fabrics and interesting design. There is nothing lately, to compel me going into their stores.

    Like Dave said they need to be “hip” ..don’t pretend to be by using celebrities that no one cares about or believes someone like Common buys their clothing there. I rarely see these “hipsters” Gap still thinks buys their stuff in Gap..all I see are middle aged bargain hunters decimating the sale rack.

  57. Amry says:

    Funny you bring up J.Crew – they’ve been reinvigorated in the last few years by Gap Inc’s former CEO, Mickey Drexler. J.Crew has launched two new brands and strengthened their core business in that time. They’re no longer “trendy” but have built a strong following in the upper middle class thirtysomethings who grew up wearing J.Crew. Gap could learn a lot from J.Crew at this point.

    Drexler was CEO and mastermind of Gap Inc when Gap was in its heyday but was canned when they hit a snag in the late 90s and early 00s when the classic/preppy trend ended and Gap made its first unsuccessful attempt to recapture the trendy market with terrible, trashy product. It’s really those core-customer alienating missteps that put this long, slow decline into motion.

  58. ValEl says:

    I had a pair of Gap jeans that lasted me YEARS and even my dad of all people praised the quality of the clothes. But these last couple of years have been uneventful when going into the Gap. I walk in there and there is never anything that KEEPS me in there long enough to even price anything anymore much less try anything.
    As for Old Navy….my cousin bought me a nice blue sweater with a red stripe running horizontally across the chest. Two washes later the red stripe ran pink and red all over the sweater. I’ll stick to Macy’s and JC Pennys.

  59. TedSez says:

    I used to buy virtually all my everyday wear at the Gap… until about eight years ago, when they started trying to get “stylish.” Which to them meant retro-’70s clothes (a ridiculous trend that they’re still following, despite the fact that it was the worst decade for fashion ever) and low-waisted khakis for men. (I don’t care how good shape they’re in, straight men will never want to wear low-slung pants.)

    And the prices have gone way, way up, even on the sale racks (where you used to be able to find good stuff marked down to $9.99).

    Now I buy higher-end stuff from stores like J. Crew, whose Internet sales prices are just as good as the Gap’s and sometimes even lower.

  60. superbmtsub says:

    Something’s wrong with GAP pants. I used to find 30″ waist pants that would fit me without a problem. Now, it says 30″ but feels more like 32″ and the length says 32 but is … OMG. They need to stick with the original sizes.

  61. karimagon says:

    It’s just too boring and overpriced. I just shop at thrift stores all the time because retailers are just too expensive and the clothes are poorly made for the price.

  62. nan says:

    Regarding the discrepancies in sizes at Gap.. I went there to finish off a gift card I got over xmas and was dismayed to find that the sizes varied so vastly.

    I took this up with one of the workers there who sheepishly admitted to me that every fall season the company “re-sizes” all of their merchandise. She didn’t go into further detail, but I wouldn’t be surprised if this had something to do with appealing to the ballooning size of average americans. Yet they still have a “00” size? Huh? Makes no sense to me.

  63. Her Grace says:

    Gap continues to be one of the few stores whose jeans fit me. Old Navy is okay, but can be hit-and-miss, and I tend to wear their jeans out quickly as the quality is lower–I’ve noticed a drastic decrease in quality in the past few years, too. I’ve actually gotten my mom to buy a couple pairs of jeans from Gap for me to send to Australia, where the average price for a pair of jeans of similar quality is about $100; since I’m a sales freak for Gap (just about the only time I’ll buy is if they’re on sale to a reasonable price), it’s well worth the shipping costs. I’m confident they’ll fit as I know the style and my size in their store.

    Old Navy jeans are great if you’re looking for comfort (often thin, soft denim) and price, but I can wear holes in a pair in under a year with ease. The denim wears out easily and gets holes which are nearly impossible to repair neatly (and I’m a veteran sewer). Their shirts, on the other hand, continue to be great. I have t-shirts from Old Navy (the perfect fit really is perfect for me) that are 5 and 6 years old and only now getting really worn out. Given that I’m “hard on [my] clothes,” this is a real triumph. I am also secretly in love with their pajama pants.

    Banana Republic is nice, but often out of my college-student budget. Their sales are quite nice, though.

    I wish there was one of them–any of the three–here in Australia. There are a few brands similar to Old Navy here, but with markedly worse quality (if that’s possible to believe). I don’t want a thin t-shirt that will fall apart in 2 washes, I want a decent cotton thing that I can keep for a couple of years.

    I guess I’m just the Gap appeaser.

  64. J DTZR says:

    1) I hate the Gap and Old Navy because, as several other people have noted, they plaster their names/logos all over their shirts (especially Old Navy) and I’ll be damned if I’m going to pay for the privelege of serving as a walking billboard for a multinational corporation.

    2) I second the props for Dickies — love ’em

    3) (Seinfeld voice) What is the deal with jean sizes? (/Seinfeld). I have a 34-inch waist. That menas my waist is 34 inches. 34 inches = 34 inches. Yet I can visit five different stores and try on five different pairs of jeans that are ostensibly the same size and yet they all fit differently. This isn’t just Old Navy and the Gap; it’s pretty much every store in America.

  65. thwarted says:

    I hate the Gap because of that BS Audrey Hepburn commercial. That, and the Lyrcra in everything. Just try to buy a pair of non-Lycra jeans at the Gap. I dare you.

  66. TedSez says:

    Re: The Audrey Hepburn commercial. Ironically, in the movie that scene is from, Hepburn plays an intellectual who hates fashion and doesn’t care about clothes; all she wants is to study with her favorite philosopher. She changes her mind after the philosopher tries to do her.

  67. acambras says:

    I liked Jay Leno’s parody on the Audrey Hepburn commercial:

  68. phrygian says:

    Re: the sizing discrepancies. It seems that men’s sizes range on the large side and women’s (misses’?) on the small side. And the person who said The Gap resizes every season — it’s definitely true in their women’s line. I have two similarly cut (Favorite T style) Gap t-shirts that differ by 3 inches in the bust.

  69. Rachel says:

    This article from Slate hits it on the nose:


  70. soprano414 says:

    I hate the Gap because they closed my favorite store, Forth and Towne (their “women over 35” concept store) after less than a year. Finally there were jeans and tops that fit, decent styles, and best of all, excellent service.
    I haven’t bought anything at the Gap in years.

  71. jgw says:

    If I wore Gap to work I would be fired. Out of a cannon. Back to the sixth grade.

    If you’ve reached the point where your body isn’t changing drastically, I highly recommend finding a good bespoke tailor (not necessarily Jermyn Street/Savile Row quality.) You’ll get made-to-order shirts, pants, and suits that, with proper care, will last a long time, fit perfectly, and look exactly as you want them to. Accounting for this utility and averaging over the lifetime of the article, I’d say you end up paying less in the long run, though the initial upfront investment can be a little daunting.