Contrary to popular belief, Black Friday may not be the busiest shopping day of the year, according to a study released Monday by Mastercard.
This year, that title will belong to Saturday, December 23rd. This Friday, November 24th, will most likely rank as the sixth busiest shopping day.
Furthermore, so-called “Cyber Monday,” may be a media myth. Last year, the Monday after Black Friday only ranked 9th in sales. — BEN POPKEN