Buy McDonald’s at the Grocery Store. Sorta.

From Business Week:

” Supermarket operator Safeway Inc. said Tuesday its Blackhawk Network unit agreed with McDonald’s Corp. to sell the burger chain’s prepaid shopping cards.

Safeway said it will sell the Arch card in 1,500 U.S. locations, including its brand-name subsidiaries such as Dominick’s, Vons and Tom Thumb.”

The cards don’t have an expiration date and are refillable. Are people buying these as gifts? For their own personal use? Do you guys like these things? We can’t think of a way they benefit the consumer, but perhaps we are suffering from a lack of imagination this afternoon. —MEGHANN MARCO

Safeway to sell McDonald’s Arch cards
[Business Week]