Starbucks Hikes Caffeine Rates From Tall to Grande

The price of your Juan Valdez-approved stimulant fix is going up October 3, when Starbucks is raising the price of its coffee drinks by five cents across the board, in all its North American stores.

It’s unclear whether the five-cent hike will affect all drinks equally. If so, then smaller-sized purchases will see a larger percentage increase than the big-ass ventis.

Buying beans in a store will also go up, by 50 cents. The company blames rising wages, energy, and fuel expenses for the hike. Maybe, but they know they’ve got enough people hooked on the juice, so they’ve got pricing power and can flex a little muscle.

That free Starbucks hack we posted a week ago might buy you a tiny bit less coffee as of October 3, but that’ll just make you want it that much more.


Edit Your Comment

  1. AcilletaM says:

    Some of the other articles about hits mention the average cost Starbucks pays for a pound of coffee is $1.23.

  2. dustboo says:

    omgosh five cents… let’s all freak out and boycott starbucks…

    or… we can realize that they’re a major american company trying to make major american dollars, as every other major american company is trying to do.

    if you don’t like starbucks, don’t effing go. i’m sick of seeing anti-starbucks posts on consumerist. what did they ever do to you?

  3. Plasmafire says:

    So what. I hate coffee and I hate Starbucks, I’m Tea person, and Starbucks hates Tea people.

  4. Tallorder64 says:

    Why would anyone really drink Starbucks coffee when there are better choices out there. According to the package of Starbucks (read over-priced) coffee, you will get 120 cups out of a one pound bag that contains fourteen ounces. At $12.95 a bag this comes to about 13 cents per cup. I guess that if you are too lazy to brew your own coffee…well whatever.

  5. bambino says:

    Yes, because Starbucks NEVER serves tea. Get out of your hovel once in a while.

  6. robbie says:

    A small economics point: you only have pricing power when you have a monopoly; there is plenty of competition in the coffee shop world, at least in the Boston area. If people are hooked it helps every vendor equally. (This is also why you rarely see adverts for any one particular coffee joint.)

    Unrelated note: the biggest Starbucks size in South Korea (and probably elsewhere) is Grande. Merikuns er crazy.