Adding Ads To Guide Channel, Comcast Perturbs

Blogger “The Comedian” isn’t laughing about the latest addition to his Comcast service. The cable company just added ads to the guide menu. The Comedian reports being “ticked off.” Another reader, Philip, is even more vituperative. He says he’s, ” …boiling with rage! …furious with anger!”

Going from no ads to ads came as quite an unpleasant surprise for them, and undoubtedly, many others today.Personally, we’re seething with thermonuclear black lightning bolts over your adding an ad to the screenshot of the Comcast ads.


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  1. YodaYid says:

    Ha – I get Verizon DSL ads in my Verizon DSL bill every month. Not quite as annoying as this, though.

  2. Demingite says:

    I would complain once, twice, and then — if you can at all possibly do so — quit the service. And otherwise publicize the hell out of it.

    Sure, there are bigger issues facing the world, but, if you ask me, this stuff is still not OK. It’s a form of pollution. It’s particularly bothersome when you know it doesn’t have to be this way — you had the full screen before, and now they are taking it away from you.

    I am still angry at AOL for their suddenly including advertising on their printer settings screen, when it had been unpolluted before.

    Practically speaking, are they really gaining in revenue when customers hate this kind of pollution? AOL’s anything-for-a-quick-buck attitude, of which the printer settings screen ads were a part, had everything to do with their partial demise. Comcast would do well to learn from this.

    How about making more money instead by using brains and research to figure out ways to please customers more (not less)?

    Higher customer satisfaction (including avoiding sleazy quick money-grabs) –> loyalty and referrals –> higher overall, long-term profits. (This is a variant of the [W. Edwards] “Deming chain reaction.”)

  3. Paul D says:

    I’ve got Insight cable here in central Kentucky. We have the exact same
    interface on our DVR (Motorola) guide, with the ad at the bottom.

    Not only that, but if you scroll down the list (in the example above,
    down past “House of Wax”) using the down arrow, you’ll highlight the
    ad. And if you accidentally press Enter, you’ll get an expanded ad with
    more information.

    How convenient.

  4. DeeJayQueue says:

    RCN has been doing the same thing for about a year now. Just more proof that they will put advertising on any space that your eyes can see that someone is willing to sell.

  5. autonomousgerm says:

    I cancelled my Adelphia digital cable service about 5 years ago for this exact same thing. The interface was almost identical except the Channel Guide (you know, the value added service I PAY them for) took up even less of the bottom of the screen. Fine, if they were giving me the cable for free, it could be advertiser supported. I complained, and of course they said there was nothing they could do. But if they want to pull that kind of crap, f*ck em.