Here’s a great new trick to get consumers to fall for your credit card offer. Smudge the outside of the envelope with the outline of a credit card so they think there’s one inside. Then when they open it, there isn’t one! But hey, you got them to open the envelope, right? And that’s half the battle when you’re pitching 29% APRs.

Tipster Ben M. wonders, “Who’s the target consumer that is so fooled by an inked-on credit card that they open this envelope (and not others), realize there’s no instant gratification, but then sit down and fill out the forms?”

We’re not sure, but you might be able to spot him by the presence of a pacifier or lollipop betwixt his lips.

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