AOL’s Gold Rush Contest Strangely Parallels Legal Efforts

Maybe this is why AOL is so eager to get those gold bars from the spammer’s backyard?

    “With more than $2 million in gold hidden across the United States, Gold Rush will combine the excitement of online game play with offline integrations and reality competitions, creating a unique hybrid broadband video experience.

    The game will last seven weeks. Players will answer a series of pop culture challenges using clues scattered throughout the world of media and pop culture – on AOL.com, CBS Television network programming and in popular magazines. “

Obviously they have funding problems.