Coors Light, Taste The Ironies

Pete Coors, vice chairman of Coors Brewing Company, obviously never watched Scarface. Otherwise, he would be acutely aware of the dangers of getting high on your own supply, and might have avoided getting arrested for DUI. In May, Coors rolled through a stop sign in his Jaguar and was spotted by a trooper. A breathalyzer test registered a blood alcohol level of .88. .088.

A statement by Coors reads: “I made a mistake by driving myself home after a friend’s wedding celebration. I should have planned ahead for a ride. For years I’ve advocated the responsible use of our Company’s products. That’s still my message, and our Company’s message, and it’s the right message. I am sorry that I didn’t follow it myself.”

How he managed to get drunk on those cups of “small water” is beyond human comprehension.

Pete Coors To Appear In Court On DUI Charge” [CBS2]

After the jump, select lengths the Rocky Mountain News went to put their hometown hero’s gaffe in perspective…

Doth protest too much, much?

“was driving the same route he takes home every day from work”

“rolled through a stop sign…one block from his home and near his world-famous brewery.”

“voluntarily agreed to a Breathalyzer test”

“Two years ago, Coors would have been considered impaired, not under the influence, at the level his breath tested. Before 2004, only drivers registering a BAC of 0.1 percent or higher were cited for driving under the influence.

Colorado law has since changed to say that a driver with a blood-alcohol content of between 0.05 percent and 0.07 percent is presumed to be impaired. A driver with a BAC of 0.08 percent or greater is presumed to be driving under the influence.” (emphasis added)

Maybe Coors just didn’t get that memo…

Coors Sorry for Driving Drunk” [Rocky Mountain News]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.