Coors Light, Taste The Ironies

Pete Coors, vice chairman of Coors Brewing Company, obviously never watched Scarface. Otherwise, he would be acutely aware of the dangers of getting high on your own supply, and might have avoided getting arrested for DUI. In May, Coors rolled through a stop sign in his Jaguar and was spotted by a trooper. A breathalyzer test registered a blood alcohol level of .88. .088.

A statement by Coors reads: “I made a mistake by driving myself home after a friend’s wedding celebration. I should have planned ahead for a ride. For years I’ve advocated the responsible use of our Company’s products. That’s still my message, and our Company’s message, and it’s the right message. I am sorry that I didn’t follow it myself.”

How he managed to get drunk on those cups of “small water” is beyond human comprehension.

Pete Coors To Appear In Court On DUI Charge” [CBS2]

After the jump, select lengths the Rocky Mountain News went to put their hometown hero’s gaffe in perspective…

Doth protest too much, much?

“was driving the same route he takes home every day from work”

“rolled through a stop sign…one block from his home and near his world-famous brewery.”

“voluntarily agreed to a Breathalyzer test”

“Two years ago, Coors would have been considered impaired, not under the influence, at the level his breath tested. Before 2004, only drivers registering a BAC of 0.1 percent or higher were cited for driving under the influence.

Colorado law has since changed to say that a driver with a blood-alcohol content of between 0.05 percent and 0.07 percent is presumed to be impaired. A driver with a BAC of 0.08 percent or greater is presumed to be driving under the influence.” (emphasis added)

Maybe Coors just didn’t get that memo…

Coors Sorry for Driving Drunk” [Rocky Mountain News]


Edit Your Comment

  1. JackieTreehorn says:

    Actually, at .88, Coors wouldn’t be impaired or under the influence; he’d be legally friggin’ dead. Homeboy can hold his brewskies.

    Coors is so watered down, you’d have to dring about 14,000 cans of it in a day to get to .88.

  2. Pelagius says:

    The article tags it at 0.088. Since Colorado used to have a BAC limit of 0.10, Mr. Coors is just following a Rocky Mountain tradition…

  3. konstantConsumer says:

    i’m not sure about colorado, but the state attorney’s office i work at, we normally give people who blow just over the legal limit a break, and plea them to a reckless driving. this is especially the case when it’s their first. i’m sure he’ll get out of it. any decent attorney could do that for him, much less one that he could afford.

  4. Aph says:

    i heard a rumor that this crap beer was also one up there for cleanliness. then i remembered that didnt change the way it tasted anyway

  5. AcidReign says:

    …..I’m betting he didn’t get to 0.088 on Coors. Probably had a few Scotch-on-the-rocks. I top out around 0.05, with that full-bag-of-water stomach effect drinking beer like that. Ugh.

  6. Smoking Pope says:

    Whoah, wait a minute… 0.05 is impaired in Colorado? What’s that, like 2 beers for most people?

    Drunk driving is stupid, and wrong, and you can wreck a lot of lives doing it. But the limit has to be set with common sense in mind. .05 is a bit on the low end if you ask me.