Sony PSP: Racist?

The internets are burning, aflame with outrage over this allegedly racially charged campaign Sony launched in Amsterdam to intro the new white PSP. The argument seems to hinge around that showing a black person and white person together, in combat, is racist. Previously, the PSP was only available in black. We don’t particularly find the ad racist, or even that interesting, just another shiny TBWA drop of gloss.

But what do you think? Offensive or inane? More pix after the jump…


Detail from a third version:



Edit Your Comment

  1. Ran Kailie says:

    Inane, two hot chicks fighting each other, sounds more like accurate marketing towards their core audience.

  2. The top one could be. Out of context of the other three, it looks a little racist.

  3. billpendry says:

    I think that if they were trying to do a “black v white” theme with these ads, it would have worked better against a neutral gray background.

  4. RandomHookup says:

    Just use the standard European excuse that they don’t really understand racism over there. Would have been easy to reverse the races and keep the costumes and hair — would have gotten the point across and avoided the flak.

    • Ankhorite says:

      Really good idea, to put the black person in the white costume and vice versa. Much better than what they did.

  5. DeeJayQueue says:

    here’s why this isn’t racist. It has nothing to do with establishing one race as better than another. At best, it says that maybe the white psp will kick the black psp’s butt, or dominate it sexually, or something. It’s about game systems, not people. If it were about people, the copy would read “This white girl is better than this black girl, see?” Once again, lets fight the racism where it exists in real life, and stop making it up where it’s convenient to poke at it and burn it under a microscope.

  6. SpecialK says:

    Only racists would see this as racist. That’s what I say. And if you don’t like it, you’re a dumb-ass racist. Racist.

  7. ModerateSnark says:

    “…White is coming”

    And Black got to come first.

    Where’s the racism?

    If anything, this may be sexually-charged affirmative action.

    …Whatever that means.

  8. Scott says:

    Uuuhhgggg… Offense-feigning, whiney Eurotwats.

  9. Can’t wait to see the X-box vs. X-box campaign.

  10. HawkWolf says:

    I think that this is racist if you come from a background where black people are looked at as inferior. So, you go, “wow, that white lady’s giving it to the black lady! how typical!”

    Being American, and taught endlessly that black people have been subjugated for hundreds of years (which is true), I looked at that poster and said, “Whoa.”

    But maybe if you live somewhere that black people are thought of as like everyone else (as opposed to, say, muslims) you’d be scratching your head.

  11. madderhatter says:

    Who started that racism crap – Mayor Ray Nagin from New Orleans ? No ? OK, Al Sharpton or Jesse Jackson ?

  12. Ankhorite says:

    Completely racist, in any culture in which dark-skinned people have been subordinate to light-skinned ones (which is pretty much every Western and African culture).

    DeeJayQueue must be coming from another planet to say that this illustration is “just about game systems” and lacks any racial components.