We spend a lot of time bitching about poor customer service. Here’s some actionable tips on how businesses can make their customer service better, from entrepreneur guru Guy Kawasaki.

“The CEO’s attitude towards customer service is the primary determinant of the quality of service that a company delivers. If the CEO thinks that customers are a pain in the ass who always want something for nothing, that attitude will permeate the company, and service will be lousy. So if you are the CEO, get your act together. If you’re not the CEO, either convince her to change her mind, quit, or learn to live with mediocrity–in that order.”

He’s got a whole mess of other tips, including putting the customer in control and admitting your shortcomings, read ’em here. [via Lifehacker]

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