Volkswagon wants to ‘un-pimp’ your ride in a new campaign celebrating its German engineering heritage.

Ragtag urban youth get their tricked out hoopties destroyed in a secret laboratory and replaced by the clean, white, blond, superior engineered GTI’s.

Are these the first Aryan Car Nation commercials?

Sexy vid after the 21 Jump Street…

“We just dropped it,” on your car, “like it’s hot. Representing Deutschland!”

“What does this do?”
“It sucks in air.”
“It’s definitely sucking.”

“German engineering in da haus, ja.”

The commercials were created by agency hotshop Cripsin Porter & Bogusky, who achieved fame and notoriety for their innovative Mini Cooper and creepy Burger King work.

Drawing upon a car company’s national heritage is a tactic used successfully recently by Mistubishi.

Having grown into an industry giant, is CP&B now second-guessing itself, looking over its shoulder? Allusions to the “Farfegnugen” campaign are not difficult to draw.

Frankly, we expected something more freshmahker.

[via Left Lane News]

Bonus Notion: Say the tagline to VW’s other new campaign with a German accent. “Make friends with your fast.” It’s not far from, “Make friends with your Faust.”

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