The oval is the go-to shape for logos looking to vaguely state, “We’re ready to take you in a lazy orbit around our life-giving brand.” In honor of Intel’s new logo, Hurty Elbow has collected a couple dozen logos for you to peruse and confuse into one conflicting jumble of brandiness.

He also astutely pegs the next evolution in non-offensive logos: Ovals that will tilt to the right. We take it to the next level: Right-tilting ovals with gradiants with—wait for it—beveled text.

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