Panexa: The Right Choice, The Safe Choice

Gelf Magazine has an interview with Carrie McLaren of Stay Free!, a Brooklyn-based media outlet that “explores the politics and perversions of mass media and American (consumer) culture.” Which is to say, hippies gnawing on at the trunk of the freedom tree.

Using the ‘remix’ technique that is as old as the hills, Stay Free has created the false drug Panexa as an attempt to expose the absurdities of pharmaceutical advertising.

Does it work? It didn’t stop us from buying prescription drugs from Canada this morning, but their take on the strange photography used in drug ads is spot on.

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