the paradox of choice

Netflix Won’t Offer Downloadable Content Anytime Soon Because Users Just Couldn’t Handle It

Netflix Won’t Offer Downloadable Content Anytime Soon Because Users Just Couldn’t Handle It

Any Netflix users who got their hopes up that maybe the streaming service would follow in Amazon’s footsteps and offer downloadable content that can be watched offline on a mobile device, well, your dreams probably won’t be coming true anytime soon: Neil Hunt, Netflix’s Chief Product Officer says it’s unlikely the company will go the route of offline viewing because adding another choice will just make the whole thing too complicated for users. [More]