normcore

Dressing normal, even celebrities do it.

Gap Realizes “Normal” Clothing Isn’t A Trendy Selling Point, Offers Heavy Discounts

If you’re not the kind of person who pays attention to ironic trends that exist to serve only a select set of shoppers, the idea of “normcore,” or dressing in bland, boring, “normal” clothing is bound to be a bit silly. So while basic, everyday clothing is definitely a staple in many shoppers’ closets, Gap’s “Dress Normal” fall campaign may have gone a little too far into the normcore range for its own good, prompting the retailer to hold massive sales upon sales. [More]