Krave Pure Foods

Why Hershey Is Betting Its Future On Dried Meat Bars

Why Hershey Is Betting Its Future On Dried Meat Bars

After making untold billions of dollars as probably the brand name most associated with chocolate in America, Hershey is quickly trying to position itself as something other than a purveyor of sweets. After last year’s acquisition of the Krave line of beef jerky products, Hershey is hoping that folks will gobble up its upcoming dried meat bars. [More]

Hershey Getting Into Meat Snack Business With Purchase Of Jerky Maker Krave, Because Meat

Hershey Getting Into Meat Snack Business With Purchase Of Jerky Maker Krave, Because Meat

Things that go together in this world: peanut butter and jelly. Fish and chips. Coffee and donuts! Things that do not: sweet, creamy, delicious chocolate treats and… meat. But that last combination is about to become a reality with Hershey Chocolate Company’s purchase of meat snack producer Krave Pure Foods Inc. [More]