If you’ve been to a website for a brand-name prescription drug in the past few years, you’re probably familiar with coupons offering huge discounts or copayment assistance to patients. For the drug maker, it’s a way to hopefully steer customers away from lower-cost alternatives, and it may seem like a good deal to the consumer. But a new report says that in the long run, these coupons could ding the bank accounts of both those who use the coupons and the rest of us who are just trying to keep up with our insurance premiums. [More]
