deal fatigue

Gerard Stolk

Cyber Monday Is Now Pretty Pointless

Since 2005, Cyber Monday has been the end of Thanksgiving week, as office workers’ brains haven’t quite returned to work, and they use the time to shop online. At least, this is what online retailers must themselves as they schedule sales and other promotions for the additional shopping holiday. Yet is Cyber Monday still a thing, or do we all have shopping holiday fatigue by the time it comes around? [More]