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democracy
Why Even Bad Online Reviews Can Increase Sales
We're generally quite critical of companies that try to squelch negative online reviews, astroturf them, or just bribe customers for positive ones. Not only is this behavior bad for consumers, but the experience of one company shows that it's bad for businesses, too. More » -
astroturfing
Plastic Surgery Company Agrees To Pay $300,000 For Fake Customer Reviews
Over a year ago, we wrote about Lifestyle Lift and its attempts to astroturf a customer review website (while simultaneously suing that website for trademark infringement, naturally). But then they caught the attention of New York Attorney General Andrew Cuomo's office, and now they've agreed to pay $300,000 and will stop publishing fake reviews online. More » -
shiny objects
$220,000 Diamond Ring Gets Rave Reviews On Amazon, Sort Of
We're no fans of fake customer reviews here at Consumerist, it's true, but obviously goofy reviews are one of my very favorite things. (The reviews for this gallon of milk are an Internet classic.)
Reader Rob sent us a link to a $220,000 diamond ring for sale on Amazon...marked down from only $338,800. Bargain! More »
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