Well, makers of sugary cereals have failed to convince the public that they can prevent swine flu, and that they’re a legitimate part of a healthy breakfast. Now General Mills will join Kellogg’s in reformulating heir sweetest cereals to contain less sugar. [More]
Kellogg decided that it isn’t such a good idea to pretend Cocoa Krispies build your immunity.
A new Yale report finds that cereal companies spent $156 million per year marketing to children, and most of that money gets plowed into pushing the sugariest cereals, which they try to pretend are healthy.
We don’t recommend keeping your savings in your pantry, but in case you were wondering, here’s how much money you can fit into an Apple Jacks box. [Slate]
Late last month, a U.S. District Court judge dismissed a complaint filed by a woman who said she’d been buying Cap’n Crunch’s Crunch Berries cereal for four years under the assumption that crunchberries are a real berry. “The plaintiff, Janine Sugawara, alleged that she had only recently learned to her dismay that said ‘berries’ were in fact simply brightly-colored cereal balls.”
-That’s why you’re a junior account manager, Chuck. You don’t think outside the box.
Supposedly, Kellogg’s “brand reputation” is in the gutter after canning Phelps over the pot photo, slipping from #9 to #83 in a list of 5,600 companies. We’d believe it more if this “reputation index” chart from Vanno, a brand index company, didn’t look like someone was given PowerPoint and 3 minutes and told to produce some convincing evidence for a press release.
Dan can do math in his head, which is a great skill these days when you’re checking out the n objects for x price! specials at Target. In this case, Dan notes that the “temporary price cut” is so temporary that it doesn’t even exist: you’ll pay 13 cents more per box if you buy three of them. This is the third Target “special” we’ve seen this month that screws the consumer. Are we seeing a new trend? Is it legal to call it a price cut if it’s not?
Kellogg has confirmed that the much-feared grocery shrink ray has now focused its malevolent beam on Apple Jacks, Cocoa Krispies, Corn Pops, Froot Loops and Honey Smacks. Boxes were shrunk by an average of 2.4 ounces.
The recalled products were distributed nationally under the Malt-O-Meal brand name as well as under private label brands including Acme, America’s Choice, Food Club, Giant, Hannaford, Jewel, Laura Lynn, Pathmark, Shaw’s, ShopRite, Tops and Weis Quality. The cereals have “Best If Used By” dates from April 8, 2008 (coded as “APR0808”) through March 18, 2009 (coded as “MAR1809”).
Sabrina bit into a rodent skull and cut her gums while eating a bowl of cereal. The 100% natural, premium gourmet nutty cranberry maple granola she was trying to enjoy was purchased at a Hannaford in Maine and manufactured by Bakery on Main. Aside from selling the rodent skull, both Hannaford and Bakery on Main are handling the situation well.
Um. Well. At least they are recycling?
A commercial for Kellogg’s All-Bran seems to have gone back to the source and adopted the crazy butt-obsessed attitude of the company’s forefather, because as the actor talks in the foreground about how great his cereal makes him feel, in the background you can see several over-the-top metaphors for… well, let’s just say “pulling an I-beam out of my wall” is going to take on a whole new meaning. And in case it’s not explicit enough, wait for the tag line.
The FTC has issued subpoenas to 44 food and beverage companies that market to kids, including Burger King, Coca-Cola, McDonald’s, and Kraft. The companies are being called on to disclose how much they spend on their marketing campaigns to kids, as well as “specific information about their marketing practices,” by November 1st of this year.
Crafty cereal makers may weasel out of their promise to stop advertising junk food to audiences under 12 by fudging serving size information. Eleven cereal makers last week set the threshold for products advertised to children at 12 grams of sugar per serving. According to the New York Times’ original coverage, many cereal makers are already “trying to reformulate the foods to meet nutritional guidelines.” Why reformulate when you can change the labels?
The New York Times reports that eleven huge food companies, in the face of regulatory intervention, lawsuits, and a forthcoming government study on childhood obesity, agreed to voluntarily withdraw junk food advertising from children’s TV shows targeted at an under-12 audience.