A number of fashion and celebrity gossip sites have long tinkered with “get the look” features that try to turn paparazzi pics into e-commerce gold, and now Google has introduced a “Shop the Look” program for mobile that aims to put a price tag on the clothes and furnishings you see in your search results. [More]
Buy Button
Twitter Dissolves Commerce Team, Ceases Development Of “Buy” Buttons
By 5.26.16
For the past year or so companies have been working to streamline the buying process by cutting out the need to toggle between several pages to purchase a product. There’s one social network that’s decided dipping its toes into the world of e-commerce apparently isn’t worth it anymore: Twitter has shifted its focus away from the concept of a “buy” button. [More]
Pinterest Launches “The Pinterest Shop” To Buy All That Stuff You See Pinned
By 11.3.15
With Pinterest’s “buy” buttons now rolling out on the social network’s iOS and Android mobile apps, the company has decided to expand its e-commerce business a bit: launching a new store call The Pinterest Shop. [More]
Google Begins Testing Buy Button On Select Mobile Searches
By 7.15.15
Google has finally made good on those reports that it would simplify the smartphone shopping experience by allowing users to simply hit a “buy button” to complete a transaction straight from sponsored search results, rather than toggling between retailer websites. Today, the company announced it is officially testing what it calls Purchases. [More]
Google Reportedly Adding Buy Button To Sponsored Mobile Search Results
By 5.18.15
Searching for and buying a product with your smartphone is about to get a bit easier. Google is reportedly just weeks away from adding a “buy” button to mobile search results, a move that will increase the company’s rivalry with other online marketplaces such as eBay and Amazon. [More]
Pinterest Reportedly Planning To Rollout A “Buy” Button As Early As This Year
By 2.12.15
It’s not always enough to just look at pretty things pinned to your Pinterest boards; sometimes you desire to have them in your physical possession. That need for instant gratification may be why the scrapbook service is reportedly laying the groundwork for a “buy” button that would allow users to purchase products straight from the site. [More]
