Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

Renuzit Changes Air Freshener Design, Size, Smelly Staying Power

“As in all redesigns, you get less,” observes reader Andrew when talking about the changes in Renuzit gel air fresheners. The product is now half an ounce smaller, and looks different. Like a Glade clone, he observes, because he obviously pays a lot more attention to air fresheners than we do. [More]

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

Kellogg’s Crunchy Nut Loses One Ounce, Box Gets Taller

I wish I could lose 7% of my body mass and get taller at the same time, but I’m out of luck…because I’m not a box of cereal. Reader Panda discovered that this amazing change has come to Kellogg’s Crunchy Nut cereal. It was hit by the Grocery Shrink Ray, but at the same time sustained a hit from the Box Growth Ray. Which might be a thing. [More]

(Greater Beyond)

Call It Desheeting Or Bulking Up: Any Way You Wipe It, It’s Less Toilet Paper At The Same Price

Regular readers of Consumerist are familiar with what we call the Grocery Shrink Ray, that phenomenon wherein an item sold at X price at a retailer shrinks in size but still costs X amount. In the toilet paper and tissue industry it’s called “desheeting”  or even “bulking up” instead but essentially means the same thing: less product, same price, which means more money for the item’s makers. [More]

So sweet, so cheap!

Have The New Twinkies Been Hit By The Grocery Shrink Ray?

Now that Twinkies have risen from the ashes of the old, bankrupt Hostess, to re-emerge anew on shelves across America today, some die-hard fans of the snack cakes are pointing out one glaring problem — the new Twinkies, they’re… smaller. Well, actually, these Twinkies appear to weigh in a bit bigger than the last ones we saw, but have slimmed down from previous iterations. Is this the Grocery Shrink Ray at work? [More]

Does A Reformulation Make Coppertone Sport Less Effective?

Does A Reformulation Make Coppertone Sport Less Effective?

Natalia noticed two bottles of sunscreen side by side at CVS. Initially, it appeared that one was a great deal because it offered 33% more volume at the same price: sort of a reverse Grocery Shrink Ray. Turning the bottle over, though, she read that the bottle had a little less of each of the effective ingredients: about 10% less by volume than the smaller bottle. Doesn’t that mean you have to use more sunblock to get the same effect? [More]

Target Shrink Rays Reams Of Copy Paper, Undoes 500 Years Of History

Target Shrink Rays Reams Of Copy Paper, Undoes 500 Years Of History

“When is a ream of paper not a ream of paper?” reader J. asked us in the subject line of his e-mail to the Consumerist tipline. We were hoping that this was the setup to a totally great joke, but it wasn’t. Instead, he sent us a dismaying photo that shows Target is trying to undo centuries of history and redefine what a “ream” of paper is. [More]

The newer Pringles can on the left contains 7% less Pringles- based material.

The Grocery Shrink Ray Has Been Nibbling Away At Pringles

The Grocery Shrink Ray’s effects are often noticeable to many customers doing side-by-side comparisons of zapped products, but sometimes the alterations are so slight that only the most eagle-eyed consumer will notice. [More]

(dmuth)

Giving Up 1″ In Legroom Earns Southwest Up To $770 Million A Year

Not so long ago, Southwest began readjusting the seats on its fleet of Boeing 737 jets, getting rid of 1″ of legroom for each passenger in order to squeeze in an additional six seats. Your initial thoughts might be that this a lot of work for just a few more seats, but when you add it up, you’re talking nearly three quarters of a billion dollars a year. [More]

Look Out: Dog Food Shrink Ray In Progress

Look Out: Dog Food Shrink Ray In Progress

Reader Beltran noticed this shrink raying in progress at a Tops store. Oh, Iams dog food wasn’t staying the exact same price while shaving off a few ounces (or pounds, as the case is here): they’re trickier than that. Instead, like a less extreme example of the Baker’s chocolate shrinkage that we brought you on Friday, the sticker price is a little lower, but the price per pound for the food rises slightly. [More]

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%

Baker’s Chocolate Shrink Rays Package From 8 Ounces To 4, Raises Price At Least 50%


Julia was baking from scratch with her kids, and she dispatched them to the store to buy a glorious quantity of chocolate. Two boxes of Baker’s unsweetened chocolate. You know, sixteen ounces. The kids came back with two boxes of chocolate, but only eight ounces total. Julia reports that she had paid $3.99 for the eight-ounce bar, and her kids paid $3.38 for each four-ounce bar. That’s a pretty potent blast from the Grocery Shrink Ray. [More]

(Twitter)

There’s always money in the banana stand, and there’s always publicity in setting up a global network of banana stands to promote the Netflix-exclusive new season of “Arrested Development.”An actual Bluth’s Frozen Banana stand is currently open for business, popping up in various spots in London. On Monday, it will come to New  York. After that? Who knows? [More]

Has OXY Face Wash Been Zapped By The Grocery Shrink Ray?

Has OXY Face Wash Been Zapped By The Grocery Shrink Ray?

While many items zapped by the Grocery Shrink Ray — which reduces a product’s size but magically keeps the price the same — are the things you love to eat and drink, it’s sometimes the stuff you put on your body that falls victim to the Ray’s reductive ways. [More]

Pringles Multi-Grain Changes Packaging, Size, Grains Under New Owners

Pringles Multi-Grain Changes Packaging, Size, Grains Under New Owners

Joe is a fan of Multi-Grain Pringles, and he noticed something interesting when he bought a new can. Everything had changed. The snack had slightly different ingredients, different packaging, and of course…had been ever so slightly zapped by the Grocery Shrink Ray. [More]

(Darren Sethe)

Consumerist Friday Flickr Finds

Yesterday, at Consumerist HQ, we were very sad to learn about the death of one of the regulars here around the site in both the comments section and the Flickr pool. She also brought Cracker Barrel’s crimes against maple to our attention, and had an unrivaled love of our weekly open threads. Kimaroo died unexpectedly of pneumonia earlier this week, at the age of only 28. As a small tribute, before the Flickr Finds, here are some of our favorite pictures of hers that we used over the years. They are, of course, of her totally handsome cats, Bastien and Alfred. [More]

(Panoz'd)

Starbucks To Cut Price Of Bagged Coffee By $1 Next Month Because The Caffeine Gods Said So

Rarely do we see a spot of good news in the grocery aisle — products shrink, prices go up, everyone makes a frowny face — but today is different. We’re not sure if there are caffeine gods, or if they’re responsible for Starbucks’ decision to cut the price of their bagged coffee by about a buck, but it’s happening in any case. [More]

Guess the peanut butter is largely incidental.

Russell Stover Chocolate Peanut Butter Bunny Disappoints On Both Counts

Ed sent us these chocolate bunny photos after lunchtime on Monday, which we’re assuming means that he bought them on post-Easter clearance. Even if he did, that doesn’t give Russel Stover an excuse to sell him a skimpy bunny with a meager amount of peanut butter inside. [More]

(Andrew)

Shrink Ray Blasts Old Spice Deodorant, Leading To Stench And Sadness

Andrew is a regular user of Old Spice deodorant, so he noticed when a packaging change also meant a sizing change. And no, it was not the same brand/fragrance scramble that led another Old Spice user to think that his deodorant, too, had fallen prey to the shrink ray. Nope. This is the same product. [More]

Rothbury Farms Crunches One Ounce Off Bags Of Croutons

Rothbury Farms Crunches One Ounce Off Bags Of Croutons

Croutons are so light and crunchy that you probably won’t notice a missing ounce. At least, that’s what they’re probably hoping at Rothbury Farms. Alert reader and crouton-eater John sent in this comparison of their old and new bags of croutons, where a lighter color and the same size bag masks the shrink rayage of the package. [More]