We’ve written in the past about how it’s illegal not to disclose when you’re getting paid to post about a product on social media like. There was nothing under-the-radar about a recent sponsored Instagram photo reality TV person Scott Disick posted, however.

In a very good lesson in how not to do the internet, Disick, who appears on a reality TV show about a wacky family called Keeping Up with the Kardashians, included instructions apparently provided by Skinny Tea’s marketing team for posting a caption on a photo of himself with their product, for all of his 19.5 million followers to see.

No one can say he didn’t do what he was told — the caption is there, after all. It reads, via @frankiegreek‘s screenshot on Twitter:

“Here you go, at 4pm est, write the below.
Caption: Keeping up with the summer workout routine with my morning @booteauk protein shake”

Sponsored posts can bring in lots of cash for social media influencers and celebrity endorsers: as Jezebel noted in January, Disick can make between $15,000 to $20,000 per sponsored post, just for putting products in front of the eyeballs of his millions of followers.

Despite this failure, we’re pretty sure most of Disick’s followers will stay put. After all, his previous sponsored posts worked out just fine — maybe the hoodie he wore in that one changed everything, or the fact that he’s standing in another part of the kitchen:

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