In the neverending game of trying to woo customers away from rivals, Sprint has trotted out a new perk: customers who sign up for its “Better Choice XXL” plan with 40GB of data will get 12 months of Amazon Prime access for free.

The offer is available to new Sprint customers and current customers who switch to the Amazon Better Choice XXL plan, as well as new and current Amazon customers, Sprint says, and includes unlimited voice calls and text as well as that 40GB of shareable data per month.

Prime usually comes with a $99 price tag for annual membership, and offers free two-day shipping, video streaming of thousands of TV shows and movies, as well as music, and a library of free e-books.

This isn’t the first time Sprint has teamed with Amazon to dangle the Prime bait: in March, Sprint offered access to Prime on a monthly basis as an add-on to their regular bill, for $10.99 a month.

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