Best Buy’s Geek Squad is setting up an outpost in an unexpected location. They’re deploying tech support teams to the airport nearest Best Buy headquarters, Minneapolis-St. Paul International, to help travelers with their electronics, provide a free charging station and computers for public user, give away gadget prizes, and of course to promote their brand to thousands of people of people who travel to, from, or through the airport.

This idea isn’t a new one: Best Buy did the same thing at the busier hub of O’Hare airport outside of Chicago last year. The Minneapolis deployment is temporary, and won’t cover the busiest travel times around the holidays. The geeks will be available from 9 AM to 5 PM local time for only seven days, beginning today and ending on Sunday, December 20.

A much longer promotion that involves airports will last through February 29. Customers who buy items from the company’s Best Buy Express vending machines that can be found in airports and other public places can take them to the Geek Squad counter in a regular Best Buy store for help setting up the device.

Best Buy sends Geek Squad to help travelers at Minneapolis-St. Paul International [Star Tribune]

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