Netflix Adds 5-Minute Videos For Kids To Give Parents A Bedtime Bargaining Tool
To give parents a bargaining tool, Netflix is offering a new series of five-minute videos called Dinotrux 5 Minute Favorites. The idea here, it seems, is that agreeing to “just one more!” episode of your kids’ favorite show will only push bedtime back by five minutes, instead of the 20 or so minutes of a traditional TV show.
Netflix trots out some figures from a recent survey of 7,000 parents from seven different countries to support the idea that kids are skilled manipulators at bedtime: 61% of parents experience kids who try to stall bedtime. Of those, 79% of parents are willing to compromise, spending up to 20 minutes a night trying to make a deal with their offspring. American kids turned out to be the most likely to try to delay bedtime through creative tactics. Shocking.
Of course, there will always be those kids who then just demand to watch the same five-minute videos over and over again, which is nothing new in the YouTube era. “Just one more cat video, Mom! PLEASE.”
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