Snapchat, built on the premise that photos and videos sent between users would self-destruct in a matter of seconds, has allowed users the ability to replay one passage per day for nearly two years. Now, the social network is expanding that option, letting users replay as many messages as they want — so long as they’re willing to pay for it.

The California-based company announced today that its latest update includes its first foray into in-app purchases: Customers can pay for the ability to replay messages. The cost for this luxury is $.99 for every three Snaps a user wishes to see again — and each message can only be replayed a single time. Even the company admits that it’s “a little pricey.”

“We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay,” the company said in a blog post. “But then we realized — a Replay is like a compliment! So why stop at just one?”

Business Insider points out that Snapchat’s addition of in-app purchases isn’t a huge surprise, as the company has been experimenting with such features for nearly two years.

Still, giving users the ability to pay for replays could create a new revenue stream for the message-sharing company.

Other updates to the Snapchat app include enhanced selfies called Lenses, which allow users to choose from several face filters to distort images or add animations and sounds.

Additionally, the company has added something called Trophies, which grants users virtual awards and stickers based on their use of the app. To see your collected trophies, users must tap the small trophy icon on the apps front page.

[via Business Insider]

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