Staples Launches Back-To-School Campaign Just As School Gets Out

Staples, the big-box office and school-supplies superstore, isn’t messing around. Sure, the school year hasn’t even ended for the summer in all places in the company’s home state of Massachusetts, but that doesn’t matter. Nope. Staples wants your back-to-school business, and will price-match anyone, even Amazon, to get it.

The price-match guarantee specifically mentions Amazon, but no other online-only retailers. Their deal isn’t just a price match, but a 110% price match that begins this Sunday, June 29 for people who want to begin their back-to-school shopping early. That is, Staples will match prices, then knock 10% off the matched price.

The policy specifically mentions Amazon…but no other online retailers. Here’s the exact wording: “Staples will price match items sold and shipped by Amazon.com or any retailer who sells products in both retail stores and online under the same brand.” The deal also has the normal exclusions, such as not matching clearance or special event prices, and no price matches minus 10% on items like gift cards or app downloads.

The campaign starts this Sunday, June 29th. Yes, that means Staples is kicking off the back-to-school season the same week that many schools end classes or exams in New England.

Why even wait that long? Let’s just start the back-to-school sales for the following school year in the fall, as soon as the last notebooks and binders have been sold on clearance. No, wait, retailers need that space for Christmas decorations in early September, don’t they?

Staples Makes More Happen for Less with Back to School 110% Price Match Guarantee [Press Release]
Staples Starting Back-to-School Season Days Into Summer

PREVIOUSLY:
National Retail Federation Confirms Existence Of Back-To-School Creep

Read Comments1

Edit Your Comment

  1. Cara says:

    I am attending my local college, and in order to graduate early, I am taking summer courses. I, for one, welcome back to school sales, as it means I can get school supplies dirt cheap! Usually I stock up around July/August and it’s enough to tide me through the entire year, plus I like grabbing a few backpacks worth of supplies to donate.

    I also track the sale ads, so one week I may get paper, the next week I’ll grab pencils, etc. By doing that, I can get almost everything for about a quarter apiece, if not cheaper.

    So yeah – back to school sales are the one sale that I can’t get enough of! If they’d offer those prices all year round, I’d be in love.